New school management

The Principal, William Moore, works closely with school management Mark Yearsley (Vice Principal), John Corcut (Director of Studies) and Agnes Sabat (School Administrator) on the educational development. Mr Yearsley and Mr Corcut have been leading the education management since 2013.

In autumn 2016 Bales College became a member of the Independent Schools Association, and is now under the inspection regime of the Independent Schools Inspectorate, ISI. Bales College originated as a “family-type” school and sixth form operated by William and Carol Moore. We intend to become a world-class school and sixth form built on the same family-type school model.

Leading development for physical growth of Bales College are Jake, Joe and Ben Moore. All grew up locally and attended Malorees Infant and Junior schools, in Brondesbury NW6. Jake and Joe have been working on the development of the school buildings since 2016, and Ben joined from September 2017. Together they have a varied background and set of interests that will help Bales provide a unique offering to students.

Joe Moore was educated at The Haberdashers’ Aske’s Boys’ School, Elstree (“Habs”) and the University of Birmingham. He has a Masters degree in Economics. He worked at one of the Big 4 consulting firms for four years before independently setting up an online business selling products in 17 countries in 2010. His most recent project was as founding partner in Eve Sleep in 2014, which listed on the stock exchange in May 2017 at a value of £140m. He left eve in 2016 to focus on building Bales College into an outstanding school. Joe has played high level amateur cricket in the UK, and played 2 winters in Australia. Joe is interested in physical and mental health and wellness, business creation and management, and has joined Bales to work on the educational management, planning applications, implementing the School Development Plan, and building of new facilities.

Eve Sleep:

Ben Moore graduated from the University of Birmingham with a first-class honours degree in Sport & Exercise science. He then pursued a career in international tax, and held senior management positions with professional services firms Arthur Andersen and Deloitte before deciding to return to his sporting roots in Australia. He completed an MSc in Sport & Exercise science at the University of Sydney and then worked as Skill Acquisition coach for one of Australia’s leading professional sports organisations, the Sydney Swans (Australian) football club. Ben was responsible for directing the complete learning experience of players, and during this time the club won the national competition (“Premiership”) in 2012, as well as finishing runner-up in 2014. He has authored a book on the development of kicking skill in Australian football, and is in the final stages of completing a PhD on skill acquisition in sport. Ben has a lifelong love of sport and understands the value of human movement and physical expression as part of a child’s education. He played cricket in his youth, including winters spent playing and coaching in South Africa and Australia. Ben took up triathlon in 2005 and has twice qualified for the Ironman World Championships in Kona, Hawaii.

Relevant Links

Sydney Swans:


Jake Moore was educated at Habs; Newcastle University and the University of Exeter. He has a Masters degree in Finance and Investment, and has spent eighteen years in the City: first as an economist with a major investment bank and later as a hedge fund trader at Barclays, Tudor and Caxton. His interests include languages (French and Japanese), reading, Judo, and the psychology of trading and investment. Jake has joined Bales to oversee the development of new school buildings and manage finances of the development plan.